The Priory Group, the independent provider of mental health services, has appointed Zone to its digital account following a three way pitch.
The agency has been tasking with handing the digital strategy for the Group, including its digital communications and product development.
Jonathan Simmons, managing partner of Zone, explained that the healthcare sector is full of new developments which he said is all down to digital.
Annie Meharg, Priory Group’s director of sales and digital added: “We have an established reputation for delivering quality and innovative mental health and social care services and we are keen to maximise our digital capabilities to improve business efficiency and, ultimately, service user outcomes. Zone’s passion for healthcare, which is evident from their experience, combined with their digital strategy expertise, will help us in our mission to continue delivering the best outcomes.”
The Priory Group has 275 facilities nationwide.