Why pop-up shops are no temporary trend: BRC, Appear Here and Transport for London discuss

Pop-up shops have become ever more popular, with high streets across the country becoming home to temporary franchises cropping up in disused retail spaces. But no longer is pop-up simply the domain of small independent businesses. It’s now a lucrative means of bringing innovative retail experiences to life, and the names popping up are bigger than ever, with brands such as Marc Jacobs, Louis Vuitton and Nokia investing in the trend. 

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