When rebrands bite back – Royal Mail's 'duffer', Gap's 6-day turnaround, Hershey's 'poo emoji' and more

This month Hershey’s unveiled a new brand identity that was meant to bring the confectionery company into the 21st Century, what it saw as a ‘modern’ new look other saw something “just some blinking eyes away from being a poo emoji”.

A mere two months after Airbnb was criticised for its new look The Drum takes a look at some more controversial logo and rebranding decisions.

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