What does Twitter’s ‘buy’ button mean? We Are Social, Havas Media, SocialBro, MG OMD and The Social Partners comment

Twitter has finally announced the testing phase of its ‘buy now’ button, with brands such as Burberry and charities such as (RED) to test it out.

A long time in the making, The Drum caught up with experts in the industry to discover exactly what this will mean for social marketing.

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