The Sun on Sunday’s Reality TV’s Richest is to launch, with a creative by Grey London featuring Marcus Bentley (the voice of Big Brother) and Peter Dickson (the voice of The X Factor).
The first part (50-26) of the inaugural list will be published on 7 September, with the second (25-1) a week later on 14 September.
Created by Lex Down and Clemmie Telford and creatively directed by Dave Monk at Grey London, the deliberately over-the-top ad features a ticker tape, explosions, fireworks and velvet suits.
Rachel Richardson, editor of The Sun’s magazine Fabulous, said: “The big shows make celebrities out of the real people who star in them and it doesn’t seem to matter whether you win or lose – if you’re memorable you can go on to command mind-bogglingly high fees for your endorsement and participation in other TV shows.
“For the first time we are charting the wealth and earning power of these reality stars and revealing them in Reality’s TV’s Richest 2014. The list proves that whilst these people might start off ‘normal’, their bank balances certainly don’t stay that way.”
The ad will launch on Channel 5, with spots to run during Celebrity Big Brother and other shows.
The magazine will also be promoted through online, print, video on demand, as well as PR and social media.