UK Top Shazamed Ads: Marks & Spencer storms the chart with two new entries from Ed Sheeran and Clean Bandit

Retail giant Marks & Spencer has shot into the chart this week with two new offerings.

‘Rather Be’ by Clean Bandit steals the number two position after featuring in M&S Food’s minute-long spot ‘Adventures in Imagination’.

The campaign comprises of a montage of sizzling burgers, chocolate-topped profiteroles and crumbling cheese – harking back to the brand’s seductive ‘not just any’ food ads.

Meanwhile, Ed Sheeran’s ‘Sing’, the score for M&S’s ‘Fashion Trends 2014’ TV ad, sneaks into the third spot.

Both ads were created by Rainey Kelly Campbell Roalfe/Y&R and Mediacom and end with the strapline ‘Only M&S’.

There’s another new entry from London Grammar – their hit ‘Hey Now’ appears in Dior’s ‘The Future is Gold’ campaign, starring Charlize Theron, for the designer’s new J’adore Dior fragrance.

Once again Lykke Li holds on to the number one spot with her hit for Peugeot ‘Gunshot’.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

Position Shazam Chart
1
Gunshot

Artist: LYKKE LI
Brand: Peugeot
Campaign: Peugeot 108
Agency: Havas WW & OMD
2
RATHER BE

Artist: CLEAN BANDIT
Brand: M&S Food
Campaign: Adventures in Imagination
Agency: Rainey Kelly Campbell Roalfe/Y&R & Mediacom
3
SING

Artist: ED SHEERAN
Brand: M&S
Campaign: Fashion Trends 2014
Agency: Rainey Kelly Campbell Roalfe/Y&R & Mediacom
4
WORD UP

Artist: CAMEO
Brand: moneysupermarket
Campaign: Epic Elephunk
Agency: Mother & Mediacom
5
HEY NOW

Artist: LONDON GRAMMAR
Brand: Dior
Campaign: The Future Is Gold
Agency: KR MediCom (Mediacom)
6
MY TYPE

Artist: SAINT MOTEL
Brand: Phones4u
Campaign: Welcome to the #FutureYou
Agency: adam&eveDDB & The7stars
7
LOCKED OUT OF HEAVEN

Artist: BRUNO MARS
Brand: Toyota Yaris Hybrid
Campaign: The Musical City
Agency: Saatchi & Saatchi & ZenithOptimedia
8
WALK THIS WAY

Artist: MØ
Brand: Boohoo
Campaign: Brooklyn Princess A/W 14
Agency: Mirabelle Communications
9
ANDROID PORN

Artist: KRADDY
Brand: Honda Civic Type R Concept
Campaign: R-Rated
Agency: Karmarama & Starcom MediaVest
10
RAINBOW MAN

Artist: BUSY P
Brand: Google Play
Campaign: Official Logo
Agency: BBH & Essence

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