Planning and Strategy
Email has long been one of the most comprehensible, creative and all-round versatile methods of online communication. It allows you to reach out to a wider audience than many other marketing formats, and with such opportunity, it is crucial to use this positioning to the greatest effect possible. In other words, you need to make your audience engage. At 11ElevenDC, we can help you to do this in a number of ways:
Email Signup Optimisation: it is important to populate your email database with only those customers who are genuinely interested. By analysing your website and looking at ways to encourage sign up through your website and social media channels, we can make sure you are only reaching out to those who want to be reached.
Targeted Email Campaigns: Every audience is different, and what engages some may not work for others. We’ll send out a variety of targeted email campaigns with measured results, so that we can look at what works for your audience and plan strategic e-shots based on this information.
Our team are also experienced in managing everything from newsletters, offers and promotions, to bespoke campaigns and website landing pages.