Flash sales website Secret Sales has kicked off a campaign, Drop Everything, to drive brand awareness ahead of its key Christmas trading period.
The campaign, which launches today (15 September) features three ads that focus on different situations shoppers have abandoned to pick up a designer item on the site.
These include a stranded boyfriend in his boxer shorts hand-cuffed to a bed and a husband trapped in an attic calling for his partner.
The ads can be viewed across Channel 4’s channels and a range of Sky channels, as as well as across the website, daily emails, social and PR communications and other marketing channels.
Secret Sales co-founder Sach Kukadia commented: “With Christmas just around the corner we are excited to launch the ‘Drop Everything’ campaign, which boosts our brand identity just ahead of our key festive trading period, October and November.”
Lucky Generals carried out the creative and collaborated with media buyer Beyond. The TV ads were directed by Blink Productions.