Samsung mocks Apple Watch and live stream difficulties in new ads

Samsung has again made a swing at Apple in a new series of ads knocking the announcements made by the rival company earlier this week, with the Apple Watch and live stream fail coming into the line of fire.

“You can’t handle a live stream? You work in technology and you can’t handle this?” one of the ad mocks, referring to the glitchy live stream run by Apple during the event, which saw half of the announcement being translated into Chinese and several stop-starts.

The short battery life, lack of multi-windows and ‘groundbreaking move’of a bigger screen also come in for a sly punch in the series of videos.


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