Now TV reviews creative account

Now TV is reviewing its creative account, currently held by WCRS.

A statement from Sky – owner of Now TV – given to The Drum confirmed that WCRS is involved in pitch process and will continue to work with the brand into 2015.  

It said: “WCRS has been a key partner in the development, launch and first two years of Now TV.  As we continue to evolve our brand communications, we’ve decided that the time is right to invite a number of agencies to pitch for our advertising work.

“We have encouraged WCRS to join the pitch and they have agreed. In the meantime, WCRS will continue to work on the Now TV account into 2015.”

Sky declined to comment on the value of the account or when a decision would be made.

Now TV launched its first TV ad campaign in October 2012, and one year later rolled out an animated campaign for the Now TV box, a device that converts your TV into a ‘Smart’ TV.

Most recently WCRS oversaw the creative for the interactive ‘BackInYourBox’ activity’.

The agency declined to comment on the review, directing The Drum to Sky. 

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