Notonthehighstreet.com has appointed Arena to handle its digital display account following a competitive pitch.
The agency will now work on digital display products for the curated marketplace, including mobile and video, supporting the brand during key sales periods at Christmas and Valentine’s Day and will also be supporting notonthehighstreet.com’s aggressive digital expansion plans.
Fiona Wallin, head of digital marketing at notonthehighstreet.com commented: “Throughout the pitching process we were hugely impressed by Arena’s clear grasp of our needs and our ambitions in this our next phase of expansion. We look forward to working closely with the team at Arena to realise our brand ambitions for our position across digital display advertising.”
M2M will continue to be notonthehighstreet.com’s retained strategic media planning and buying agency.