Berkshire-based nightclub Liquid has come under fire for tweeting a photo of a semi-naked woman surrounded by empty cans and bottles to promote its ‘free booths for groups of girls’ offer.
The image accompanied the message ‘Want to end up like her? We’re giving away a free booth to groups of girls this Friday. DM us #Mortal’.
After 40 minutes the nightclub revoked the offending message and “unreservedly” apologised for any offence that it caused.
However, David Hilton, Conservative member for Ascot and chairman of the council’s crime and disorder overview and scrutiny panel called the image “totally alien to what the council may argue is responsible advertising or promoting responsible drinking”.
Speaking to the press, he commented: “Getting legless, as this young lady appears to be, is exactly what we want to prevent because it leads to the worse kinds of crime and disorder.” He added that it also puts young women “at enormous personal risk”.
In a statement, Liquid commented that it “does not condone or promote irresponsible drinking” and that the post was “unauthorised and against company policy”.
“A disciplinary investigation is now underway and we will be reviewing our social media procedures to ensure this doesn’t happen again,” a spokesman for the nightclub said.