Online crowdfunding business Money&Co has appointed MBA to devise a new digital and direct marketing strategy.
Money&Co was founded by fund manager Nicola Horlick to encourage person-to-business lending, otherwise known as P2B.
It brings established businesses and lenders together through facilitating loan requests via the website. Lenders can then bid for the loan and the income it generates.
Stephen Maher, chief executive of MBA, said: “This is a fantastic opportunity to use digital, social and direct channels to drive awareness and acquisition for Money&Co. It provides the opportunity for people to support British business and the economy, as well as generate a better return on the money they invest.”
MHP remains the retained corporate communications agency.