Microsoft unveils preview of ‘transformed’ MSN with viewability-based advertising opportunities

Microsoft has unveiled a preview of its overhauled MSN product, which once out of beta will see advertisers billed only when adverts are deemed ‘in view’.

The tech giant has struck 1,300 media partnerships with brands including Sky News, the Guardian and Wall Street Journal, as it looks to become the go-to hub for premium content across all platforms devices, and verticals including sports and news.

The site will remain in beta until 1 October, and advertiser launch partners will be unveiled in the coming weeks. The new platform has been designed to simplify the currently fragmented media landscape by uniting content in one place, and making the new MSN accessible across all Android and iOS platforms.

MSN regional director Steve Lynas told The Drum the relaunch marks a “major transformation” for the company. “The new Microsoft policy is to allow people to do more and access more, and this is a very extensive project which brings together Bing and MSN…it’s a better product [than its predecessor].  


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