Jennifer Aniston will be the UK spokesperson for Glacéau Smartwater, the new bottled water brand by Coca-Cola.
Already the US spokesperson for the newly launched brand, Aniston will now star in a ‘whimsical’ ad by Circus Maximus, which will show how the water brand ‘is inspired by clouds’.
Philippa Classey, brand director for North-West Europe and Nordics at Coca-Cola GB, said: “Jennifer Aniston is a powerful global spokesperson for Glacéau Smartwater and we’re delighted that she will play a lead role in the UK launch campaign. The brand, with Jennifer at the helm, has proven a winning formula in the US and we are confident British audiences will respond with similar enthusiasm.”
As well as an outdoor campaign that will cover over 4500 sites, the promotion will include social and digital media, with Glacéau Smartwater launching Twitter and Instagram feeds.