Online gaming brand Jackpot247 has rolled out a TV campaign aimed at promoting its range of casino games, from roulette to blackjack and slots.
Created by Noah, the ad aims to “create a distinct and unique positioning for the brand”, according to creative director Chris Bayfield.
The 40-second spot features brand spokesperson, Barry Mills, who gives viewers a tour of the Jackpot247 nerve centre – a blacked out studio, lined wall-to-wall with giant screens displaying the games that can be played on the site and the latest jackpot winners.
It also features overweight employee ‘Terry’ whose job it is to eat cake every time a ‘win’ registers on one of the studio screens.
Bayfield explained, “Terry is the physical representation of the sheer volume of wins available at Jackpot247. Every time there is a winner he happily gets to eat more cake – Battenberg, Eccles a nice custard tart – his choice.”
Jackpot247 broadcasts live every night on ITV and is a sister brand of SuperCasino, sponsor of this year’s Big Brother and Celebrity Big Brother on Channel 5.
Earlier this year the brand set out to name and shame the UK’s worst 3G ‘notspots’ in a nationwide campaign.