Huggies has announced a second nationwide tour of UK retailers with its custom-built potty training school bus.
The new nationwide tour follows on from last year’s and sees the customised iconic American-style yellow bus tour the country in a bid to help educate parents who are potty training their children.
The bus will visit key supermarkets during their baby events until the end of the year with potty training experts handing out advice, free samples and money-off vouchers.
Of the tour, UK brand manager, Sarah Gamble said: “The Pull-Ups tour bus brings the graduation theme of our TV campaign to life showing that with reward and support every child can move confidently through the potty training process and learn how to graduate to Big Kid underwear with the help of Huggies Pull-Ups.”
The event is sponsored by an integrated campaign which includes digital, in-store media, TV, print and PR.