Hootsuite acquires Brightkit to create Hootsuite campaigns as it reaches 100m users

Hootsuite, the social management platform, has announced the roll out of Hootsuite campaigns following the acquisition of Brightkit in July.

Coming as the platform hits 100m users worldwide, the new Hootsuite campaigns product will sit in the enterprise section, and will guide marketers through creating effective social campaigns like contests, user-generated galleries and sweepstakes.

Users will be able to amplify their message and attract new leads, and marketers will be able to launch successful social campaigns from build, management and amplification to measurement.

“We’re seeing explosive growth across all regions,” said Ryan Holmes, CEO of Hootsuite. “Our teams are focused on rolling out a number of new product offerings, have plans to open operations in Latin-America and will hire an additional 100+ roles by the end of 2014.”

Hootsuite is currently available in over 175 countries, and counts Singapore Press Holdings, Brooklyn Public Library and Cambridge University Press among its enterprise users.

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