Bottled water brand Highland Spring has unveiled a new look in a bid to achieve greater visual impact and standout on shelf in both retail and wholesale channels.
Highland Spring’s sparkling range has been updated to reflect the more premium nature of sparkling water with silver labels and a refined font hoping to give the brand a sophisticated look and feel. A sprinkling of bubbles in the design seeks to add to the product’s sense of occasion.
Shrink wraps on sparkling retail multipacks and cash and carry packs also carry the new look with silver cues to communicate the premium feel. Highland Spring’s purple hues and the rolling hills or organic land have been retained to keep the brand recognisable amongst consumers.