Half Hitch gin launches to reinvigorate Camden Lock's past industrial gin glory

Mark Holdsworth, a spirits industry craftsman, Camden local and former market stall worker, has engaged jkr to launch gin brand Half Hitch, unearthing and reinvigorating Camden Lock’s past industrial glory.

“Camden is best known as London’s music capital and its original bohemian market. I worked on one of its market stalls in my youth but, only recently, stumbled upon its past gin glory when my daughter told me about her school’s trip down to the canal to teach them about the local industry that prospered in the late 1800s. It was then that I found the tell-tales such as the street-name Juniper Crescent and delved further,” explained Holdsworth.

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