Guardian Membership, industry reaction: Is this the dawn of a new revenue model for publishers?

The big media news of the week was the launch of the Guardian’s membership scheme – an ambitious attempt to engage the media group’s readers through a series of live events.

The centrepiece of the programme will be a 30,000 square foot events centre in London’s King’s Cross expected to open in 2016. The space, which is believed to have been leased for 10 years, will not be cheap. Sources have told The Drum that, given the location, the cost could be around £50 per square foot per year. 

The Drum asked media commentators what they thought of the initiative and how succesful it might be. 

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