aims to communicate the interesting side of healthy eating with biggest ad campaign to date, the online snacking retailer, has launched its ‘Inspired Snacks’ advertising campaign as it looks to show a more interesting side to healthy eating.

The TV campaign,’s largest to date, was created in collaboration with Adam&EveDDB, and aims to “hero” the brand’s range of snacks, according to CEO Anthony Fletcher.

“We felt that ‘heroing’ our snacks aligns strongly with what our graze customers tell us is different about the brand; that we care about our ingredients – creating unique combinations and recipes that really excite them and make them feel positive about healthier snacking.

“In fact, we can create completely new snacks based on customer feedback in 48 hours – something traditional FMCG’s cannot do,” he concluded.

Inspired Snacks will air regularly as of today (15 September) and is aimed at’s key demographic of 25-45 year-old females.

The campaign will be supported by a shorter, 10 second ad that offers new customers their first box for half price, as well as social activity.

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