Facebook allows you to target your audience with razor sharp precision. Whether you’re looking to attract new clientele, create brand awareness or simply grow your online presence, you can design posts that appeal to your audience by age, location and interests easily if you have the right visual assets. Without engaging visuals, your posts will fall flat. However, there’s more to creating compelling visuals than simply working with a graphic designer. You need to ensure that you are meeting Facebook’s recommended image sizes and dimensions.
To help you keep your images within the scope of Facebook’s sizing and dimensions, TechWyse produced the below “Facebook image sizes and dimensions cheatsheet”. This infographic contains pertinent information about sizing for photos, videos and text ratios. For instance, did you know that promoted posts that contain more than 20% text may receive lesser reach or get disapproved by Facebook.
A platform like Facebook is populated by images. For this reason, Facebook has specific upload sizes you need to use when adding visual assets to your posts. If you do not adhere to these upload sizes, your images will be cut off, heavily pixelated and in some cases, undecipherable. For example, Facebook will automatically select the centre of your image if you don’t follow their sizing guidelines.
The infographic was also created with the intent of helping social media professionals, marketers and graphic designers access Facebook’s recommended image sizes and dimensions, allowing them to make eye-catching posts, ads and shareable content.
Bookmark this reference sheet and consult it whenever you need to. Without the right visual assets, your posts won’t have the desired effect. However, if you adhere to Facebook’s sizing protocol, you’ll have no trouble creating compelling, shareable posts that promote you event, brand or business.