Video advertising company Ebuzzing & Teads has appointed Christophe Parcot, former head of Yahoo EMEA, to its team in the role of chief operating officer.
Parcot will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale.
He said: “This role gives me a great opportunity to work in a fast growing, and highly innovative company. Ebuzzing & Teads is doing really exciting things in the video advertising space thanks to its world-class publisher partners and its advanced technology platform. Its outstream formats and cost per view model are gaining huge momentum across the advertising industry. I am excited to be part of the leadership team who will take this company forward.”
The company hopes that Parcot’s eight years of experience at Yahoo will help fuel Ebuzzing & Teads’ strategy to target consumers with engaging video ad formats which are viewable by design and provide publishers with new monetization opportunities.
Prior to Yahoo, Parcot co-founded the Liberty Surf Group, launched Overture in Southern Europe and has also held senior positions at Bertelsmann and LVMH.