Digital advertising update: Google, Yahoo and AOL discuss innovation; research reveals agency attitudes and programmatic ad spend rise

This week’s round-up saw Google’s Kirk Perry discuss innovation; Yahoo’s Dawn Airey insist the company isn’t “in the slightest bit schizophrenic”; and AOl’s Noel Penzer blog for The Drum on why programmatic is key to a sales team’s success.

It’s been a bumper week for research with reports from Videology, Adap.tv and Adform. Videology’s research was carried out by Forrester and identified an appetite for a more holistic buying approach; Adap.tv found that advertisers are shifting spend from broadcast budgets to video; and Adform found a 52 per cent year-on-year rise in programmatic spend for Q2 2014, with a significant rise in mobile spending.

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