Devices to gauge consumer reaction, hacking food and trust as web currency: Vice, Mondelez and Mozilla predict the future

Media companies will create devices to track the reaction of consumers to content, the future of food lies in “hacking” the landscape and users will be given full control over their data online; just some of the predictions made by leaders at Mondelez International, Vice Media and Mozilla.

Speaking at Dmexco, Andrew Creighton, president, Vice Media; Bonin Bough, vice president of global media and consumer engagement at Mondelez and Mozilla’s SVP business affairs Denelle Dixon-Thayer, shared insights about how they think the digital marketplace will change in the coming years. 

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