Total MX came to us looking for a complete company rebrand. A national motocross brand, their aim was to create a website that stood out within their field, and outshone any competitors. They wanted to achieve this by creating a user-based website, with a clear user-journey, and clean look and feel. In addition, Total MX were looking for a total rebranding experience to set them up for future ventures.
With user-journey the focus of our attention, We kept the designs modest in their functionality, adding a simple hierarchy into the design, and creating a straight-forward, but effective navigation.
The site was designed to allow space for subtle advertising, which would in turn create a solid revenue stream. With Total MX looking to increase their visibility within their field, we also optimised the site for SEO purposes, ensuring them a prime position within the motocross field. We enhanced the site’s ability for user interaction through the addition of functionality that would allow users to upload videos and pictures, and implemented a forum which would allow users to communicate together, ultimately boosting repeat visits to the site.
In addition to the website design and build, we helped Total MX to branch out into printed advertising, clothing design, and online marketing.
The total site and company rebrand and redesign meant that Total MX were able to create a brand new look and feel to their site and brand, as well as increasing the functionality in their site to allow for elements such as advertising and user-interaction to be a main focus. Their new advertising spaces have created increased revenue, while the design and user-focus has helped Total MX to boost their monthly visits.