Romantica of Devon are one of the UK’s largest wedding dress wholesaler and distributors, supplying more than 400 stores worldwide. They came to us looking for an online media bank that would allow media, PR and bridal companies to be able to freely download full size, high-res images from their large range of bridal collections, for use within online and offline media and publications.
We created an online, password protected media bank for all the Romantica Collections that allows users to gain access to the site with a permissions-based application and agreement system. Once approved, the user is free to download both lo and hi res imagery that is sized for website and printed use.
We focused on using the Romantica Collection’s brand and love for simplicity. Clear navigation was created with logos clearly defining each brand/category and a top navigation to direct you to the correct place. Each item on the site has clear labelling and descriptive elements to allow the any coverage throughout various media sources to maintain the brand messaging and tone of voice. As most dresses have 2 or 3 images, each image has a carousel meaning the user can download the correct image.
We streamlined the process for users to freely download images from the current years range, previous ranges, press shots and company logos.
The Media bank has streamlined the work of the Romantica team, and meant that company processes have been kept simpler. This means the team are now freed up to better manage their customers and build better relations with their suppliers.
What is next?
The site is always being updated with the latest imagery and is constantly evolving.