Olivia Grace Bridal are a bridal company whose dresses are focused on providing brides with unique, and dramatic style gowns. A sister company of Phil Collins Bridal, Olivia Grace enjoys the benefits of award winning customer service, delivery and high quality.
They came to us looking for a simplistic but graceful website that embodied the tone and voice of their brand.
We created a beautiful website with simple transitions that encompassed the minimalistic style that Olivia Grace desired. We used a monochrome colour palette across the site, which helped the full colour images to stand out even more.
The homepage carousel transforms images from greyscale into colour giving the website a subtle and unique introduction to the brand. This concept embodied the idea of Olivia Grace Bridal bringing your wedding day to life with one of their dresses.
A directory style approach was designed for the Store Finder page. This enables users to find all the contact information for local suppliers and even driving directions courtesy of Google Maps API. In addition to this, we created a design with large gallery images that allow for easy browsing, as well as extra large imagery for individual dresses, to show as much of the details of the dresses as possible.
To set themselves apart from other bridal distributors and best promote their dresses.
The final website helps to set the brand apart from other bridal designers within the industry, and has helped to increase sales, improve the brand’s online presence, and establish a better looking, and more sophisticated brand image.