Leyton Orient FC is the first football club to have created an app via Predoday that lets their fans order half-time refreshments from their smartphones. Leyton’s branded app has improved the fans’ match-day experience as well as offered new revenue opportunities for the stadium.
We were asked to create an infographic to show club visitors what this new app can do, and encourage more people to download and use the app.
We collated research and used it to create a Leyton Orient branded infographic describing the many pluses and statistics of the preoday app. We used strong brand colours, and clear imagery to ensure that the infographic was both attention-grabbing and easy to understand, as well as focusing on the main attributes and benefits of the app.
The app provides data and graphs on fans’ ordering behavior, enabling the stadium to improve customer satisfaction, and providing potential for increased turnover. It also creates new opportunities for real-time offers and menu expansion. In turn, the infographic we created helps to drive people to the app, and understand the real benefits of using the app and services.