Imperial Civil Enforcement Solutions (ICES) are the UK’s largest, most experienced provider of parking, environmental and traffic management systems. They came to us looking for a range of unique promotional material to help demonstrate their services to potential customers at a national trade show. The trade show would house hundreds of companies, all competing for attention, so it was important ICES stand out from the crowd.They had previously had comic-book style ‘heroes’ created, based on various ICES department leaders. The heroes had superpowers that symbolised the service that their department offered, showcasing their services in a simple and memorable way. They wanted us to expand on this with the creation of a series of comic book pages and trading cards.
Now, here in the 11ElevenDC offices, we’re pretty big comic book fans, and so we took no hesitation in getting stuck right in. We wanted to create something new and interesting, but most importantly, something that, on first sight, looked just like the comic books that we all know and love.There were two main focus points; the comic books and cards had to look the part; and the content had to be both informative as well as interesting. By maintaining a balance between the levels of information and interest in the comic book story, we created content that was simple to understand and interesting to read. We created a series of illustrations, using strong, bold imagery with a whole host of visual stereotypes, to create a look and feel of a comic book.
The final product was a series of A4 comic book inserts, ‘trading card’ style business cards, and an A4 folder to keep the set secure at the busy trade show. The whole set was designed to be something customers would want to look through and take home with them. It would create interest and engage them in a busy and competitive environment. The finished articles did their job in creating diversity amongst competitors, whilst educating potential customers of their services in a new and exciting way.