Golden Valley Vets are a veterinary practice and animal hospital, with five locations based in the South-West. With over 60 years of experience, Golden Valley Vets are the largest pet care provider in Somerset, and are the only local practice to make the investment in your pet’s health and wellbeing that grants them Tier 3 Hospital status from the Royal College of Veterinary Surgeons.
Golden Valley Vets came to us looking to promote their new Golden Pet Health Plan – an insurance plan for newborn cats and dogs, which includes regular checkups and vaccinations. They wanted to align themselves on a national level and create a set of beautiful print advertising that would enhance their brand image.
We used the brand’s signature colours and themes, and enhanced them with stunning, animal imagery, which would draw people in. We created a series of outdoor advertising, pull up banners, A5 Folder with inserts, appointment cards and compliment slips, which would be used within Golden Valley Vets’ five branches, as well as for use in promotional events, such as trade fairs and shows. In addition to this, we also created a brand new website design aimed at emphasising this new enhanced brand image.
Britain has always been known for our love of pets, and so we aimed our focus on animal-based photography (an idea tried and tested by the likes of Andrex and Mcvities), which would attract the attention of new customers, and retain the attention of existing customers.
The printed materials have given the company an identity that they can promote across their branches in the South-West, and will also help in creating an enhanced brand image at local and national trade fairs and shows.