Luxury cruise brand Celebrity Cruises has selected DeVries Slam to help raise and enhance its profile and reputation in the UK.
The consumer boutique agency has been charged with creating a series of campaigns to raise awareness of the brand and its luxury offering, pinpointing its three core passion points – destination, food and drink, and beauty and wellness. Working alongside retained travel and leisure PR agency Siren Communications, DeVries Slam will look to drive cultural relevance for Celebrity Cruises through a series of high profile alignments with relevant brands and influences.
Of the appointment, Toby Shaw, director of marketing and PR at Celebrity Cruises, commented: “We were looking for an agency that can build on our positioning as a credible alternative to a premium land based holiday, and work alongside our existing team. DeVries Slam has already delivered a number of creative campaigns and we look forward to extending this partnership into 2015.”
Helena Bloomer, MD of DeVries Slam, added: “We are extremely excited to be working with the team to help strengthen their position as true leaders in modern luxury. Celebrity Cruises has a highly ambitious plan for the coming year and we are proud to have been chosen to help them realise their goals.”
The PR strategy for Celebrity Cruises is set to comprise of traditional and social media activity, focusing on creative content to showcase the brand’s modern luxury offering to the media and new cruising consumers.