CLIENT

Smith & Williamson – an independent professional and financial services group.

PROJECT DETAILS

Two designs for a large scale advertising space (6.5m x 2m), located within Bristol Temple Meads Station.

CUSTOMER BASE

25,000 average daily visitors to Bristol Temple Meads, with each design displayed for a 3 monthly period.

KEY CONCERNS

Achieving standout in a busy environment and portraying client messages creatively, with longevity in mind.

PROJECT FOCUS

Two separate messages to be portrayed with each advert. Firstly, Smith & Williamson wanted to focus on reminding potential customers of the support that they are able to provide within the economic downturn – in particular, their recovery services. In their second advert, Smith & Williamson were looking to promote their worldwide services, with a focus on international expansion.

RESULTS

The advertising campaigns helped to establish a brand identity for Smith & Williamson, with increased brand awareness from potential customers, strengthening the company’s position within their field.

BUT DON’T TAKE OUR WORD FOR IT…

“I have worked with 11ElevenDC on two billboard advert designs and each time they have delivered an excellent selection of concept designs, which were in line with our brief. They have demonstrated good creative flair and are easy to work with. I would work with 11ElevenDC again on future projects.”
Paul Waller, Associate Director of Marketing
Smith & Williamson

For more words from our lovely clients, check out our testimonials page.

Want to find out more about how we work, and what we do?

Take a look at some of our recent projects.