CLIENT

Romantica of Devon – one of the UK’s largest wedding dress wholesaler and distributors.

PROJECT DETAILS

To create an umbrella brand website allowing Romantica to unify their individual brands and let them grow collectively, whilst solidifying their web and SEO presence.

CUSTOMER BASE

Romantica of Devon supplies more than 400 stores worldwide. Key concerns: With a larger number of brands that would be residing under the Romantica of Devon website, our focus was on ensuring that users were still able to find their perfect dress with ease.

KEY CONCERNS

To optimise the user journey by creating a detailed search function, allowing users to filter and search using various fields, as well as building a dedicated ‘Brides’ page, allowing Romantica brides the space to showcase their own wedding pictures.

PROJECT FOCUS

Romantica wanted the website navigation to be redesigned in a way that would optimise the user journey. We also created a detailed search function, allowing users to filter and search using various fields, as well as building in a dedicated ‘Brides’ page, allowing Romantica brides the space to showcase their own wedding pictures, in turn, inspiring others and showing off their Romantica wedding gown in action.

RESULTS

Romantica are now able to manage their company in a more cost-effective manner. The website redesign has worked in tripling monthly visits to the site in its first year and consistently shows growth year-on-year.

BUT DON’T TAKE OUR WORD FOR IT…

The personal service provided by 11ElevenDC is second to none. That is why we’ve already been working together for over three years! We’ve run a vast range of projects through 11ElevenDC, from designing innovative logos and consumer-facing sites, managing our social media, creating private forums and password-protected sites, and targeted email marketing campaigns. The list is endless, and the quality of work is always first class – one of the many reasons we choose 11ElevenDC time and time again.”

James Waddington, Marketing Director
Romantica of Devon

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