Cancer Research UK updates branding to become more flexible with six new themes

Cancer Research UK has unveiled six new design themes created by new lead brand partner SomeOne.

Reflecting the charity’s core theme ‘beating cancer sooner’ the six new designs offer a more flexible identity system based on the existing brand mark – a single C made up of multi-coloured dots, symbolising a collective force coming together.

The flexible approach to branding aims to encourage more conversation with supporters by being more diverse and dynamic. 

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