Bosch and popular Channel 4 morning show Sunday Brunch have announced a one-year partnership launching on14 September.
The seven-figure combined product placement and sponsorship deal will see Sunday Brunch’s kitchen set updated to display Boche’s integrated kitchen appliances. The show’s hosts, Simon Rimmer and Tim Lovejoy and celebrity guests will also be seen using the company’s food mixer, juicer and hand blender when cooking.
In addition sponsorship idents, created by Bonfire Creative Intelligence, will feature a range of Bosche products talking to each other.
partnerships leader for Channel 4, Rob Ramsey, said: Bosch is a perfect fit for Sunday Brunch. The partnership provides a great opportunity the Bosch range through a potent combination of sponsorship, product placement and activation.”
Rosalinda Pisani, group marketing manager, Bosch, added: “This partnership with Channel 4 allows us to regularly and consistently communicate with an audience that is in line with Bosch’s target market, allowing us to build the brand story over the next 12 months. It gives us a great opportunity to showcase our vast product range of both large and small home appliances regularly and in one place”
Chris Fuller, head of broadcast sponsorship at MediaCom Beyond Advertising, who helped broker the deal, said: “Sunday Brunch has the unique ability to allow Bosch to showcase the depth of their large and small appliance range consistently across the year, which is why we believe it to be the perfect fit for the brand.
“The broadcast sponsorship and product placement are just the start of a much richer partnership which will potentially see us working with Princess Productions and C4 at point of sale in store and across social media channels to maximise the amplification of the campaign.”