Manchester is a city that is in love with itself. To a fault, one might conclude.
More so than any centre I have yet profiled in Blackwell’s Britain, the creative and digital industrialists of modern Manchester (by birth and by choice) ooze selfconfidence.
They believe they are part of a great industrial city and, of course, they are right. TBWA Manchester even has a proud quot emblazoned eight feet high on its walls: “For Manchester is a place where people do things… Don’t talk about what you are going to do, do it…’ and on it goes, a long quote from Judge Parry in 1912 but every word still rings true for Fergus McCallum, chief executive, who says: “It sums up the spirit of how we do things around here.”