The Apple Watch – not the iWatch as had been predicted – was revealed at the company’s latest event where CEO Tim Cook also unveiled the iPhone 6 and iPhone 6 Plus as well as a mobile payment system which he claims will revolutionise how we pay for goods.
Apple is sticking to its strategy of “dearer is better” with the Apple watch. The touch-screen device, which includes features such as health tracking, maps, voice commands and text-message notifications, goes on sale early next year starting at $349.
That means the cheapest Apple Watch will cost more than Samsung Electronics Co.’s $299.99 Gear 2 smartwatch, which has a camera and music player and also responds to a user’s voice,
The iPhone 6
The iPhone 6 and 6 Plus are two new devices. The 6 has a 4.7-inch display, while 6 Plus has a 5.5-inch display – larger than the current 4.7 inch screen – and measures just 6.9mm and 7.1mm respectively in depth (the thinnest iPhones yet).
Thanks to the A8 processor the graphics are 84 times faster and processor performance is 50 times faster than the original iPhone.
In terms of design, the iPhone resembles the original iPhone with an all-metal back and glass that curves around the edges of the device. And, a further sign of the move into the ‘phablet’ (phone/tablet hybrid) sector is the ability to use the phone in a landscape orientation.
Battery life has also improved with Wifi browsing up to 11 hours on the iPhone 6 and 12 hours on the 6 Plus.
Cook also announced a partnership with EE in the UK and T-Mobile in the US which will automatically allow users’ calls to be made over WiFi when the signal drops.
Meanwhile, the improved eight-megapixel camera has better focusing technology – the ‘Burst’ mode can detect smiles and blinks – and has optical stabilisation
Prices start at $199 and $299 in the US with the phone available on 12 September to ship on the 19 September.