Guinness is currently running a campaign in Ireland called Amplify, designed to support up-and-coming music acts by connecting them with new audiences via live pub gigs. This film, narrated by Game of Thrones actor Liam Cunningham, follows bands as they go about their daily slog; setting up their gear, rehearsing, playing. Beautiful and atmospheric.
Creative Agency: Abbott Mead Vickers BBDO
Creative Director: Dave Buchanan
Creative Nicholas: Hulley / Nadja Lossgott